Most people in the digital signage industry have been quoting “70-75% of shoppers have exhibited the impulse-buying behavior in retail store“. Here is the latest excerpt from Adweek published in July 2006:
“According to a Nielsen Media Research study 68% of those surveyed said in-store messages would sway their product purchasing decisions. Another 44% said they would swap products that had intended to buy for one advertised.”
I love to collect quotes and often found inspirations from great quotes that I collected over the years.
Here is one that has direct relevance to what my company DS-IQ is doing:
“Almost any question can be answered cheaply, quickly and finally, by a test campaign. And that’s the way to answer them — not by arguments around a table. Go to the court of last resort — buyers of your products.”
- Claude Hopkins, author of “Scientific Advertising” (1923)
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