Quotes of The Day - On Good vs. Great
When working in a startup, one of the things that I learned is how to live with imperfection.Â
Imperfection is such a hard thing for people that have been taught since they were a little kid growing up to be “best” of whatever he or she decided to pursue. This type of logic confounds A-student managers in big company. A’s are great. B’s are good. A’s are success. B’s are survival. A-student cannot allow their perfectionist minds to settle for good, they need great. But start-ups move too fast for greatness. Greatness, and the deliberate, perfectly-thought-through decision making that greatness demands, is for companies like General Electric and alike. Startups move more swiftly than established corporations. They don’t have time to consider everything carefully or to perfect their product.
One of the famous quote by Jim Collins’s book Good To Great is “Good is the Enemy of Great“.Â
It basically points out how to evolve an ordinary somewhat established company to create extraordinary breakthrough via a disciplined approach. However, greatness may be the wrong thing for entrepreneurs to strive for - at least at the startup stage. Being great means spending extra effort to perfect a solution and not settle for a 80/20 rule. The last 20% perfection, as we know, can take 80% of the effort to get to.  There are so many things and opportunities that a startup can focus on and knowing what not to do is typically the hardest thing. Wasting time to perfect something could mean not having time to invest in other areas that need innovation. Therefore, a good decision made quickly is far better than a great decision made slowly.Â
Be definition, every startup can be improved upon and most of the improvements happen between the first incarnation of a company and the tenth. Maybe by then, the company might well be considered great. In a way, “Great Is the Enemy of Good” for startups. Success in startup is not being great, but being around tomorrow and a lot of days in a row. A startup should never let the perfectionist mind slow down their innovation pace and be too internally focused and forget about the importance of creating innovative and good solutions that customers and clients are willing to pay for.
Perhaps a great way to be successful is to exercise a little patience and to remember “The greatest oak was once a little nut who held it’s ground.“
